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We are excited to announce the return of the Jay Chiat Awards for 2025. Now in its 28th year, the Jay Chiat Awards recognizes the best strategic thinking in marketing, media and advertising around the world. A great Jay Chiat entry should capture breakthrough thinking that led to breakthrough execution. If you can point to the extraordinary strategy that led to an extraordinary idea, you have a potential Jay Chiat story.
Nominations for Visionary Strategist and Emerging Strategist are only open to those who submit a case study in one of the twelve categories. When you complete your submission, you'll be able to access the nomination forms. (Self-nominations are encouraged!)
We honor planning and strategy from all creative companies: media agencies, advertising agencies, brand consultancies, brand owners, designers, digital shops, experiential shops, innovation firms, PR agencies and beyond. And we honor all forms of strategy: the consumer insight, the re-framing of a problem, the re-articulation of a brand, the inspirational brief, the groundbreaking connections plan, the previously unspoken truth, the lateral use of data, the breakthrough in user experience, and any combination of them.
Only submissions that were in market at some point between January 1, 2024 and December 31, 2024 will be considered for the 2025 program.
If you entered in 2024 and won an award, you may enter the case in another category, provided there is substantial new information, insight and creative material to make a strong case in that category.
Likewise, if you entered in 2024 and did not win an award, you may enter a rewritten case, provided your resubmission includes new information in regards to insight, creative and/or effectiveness.
Your case study is expected to include:
A title
Part One: Executive Summary (350-500 words, Approximately 1-2 Pages/Slides)
Provide a concise and impactful executive summary with a word count between 350 and 500 words. This should specifically explain how the strategic insight uncovered went beyond the obvious, driving a meaningful marketing opportunity and/or creating an advantage for the brand.
Focus on the key strategic insights and their direct impact.
Papers that do not include this will be disqualified.
Part Two: Compelling Narrative (1,500-3,000 words, Approximately 5-15 Pages/Slides)
Craft a compelling case narrative with a word count between 1,500 and 3,000 words.
The narrative, combined with the executive summary and visual materials, should not exceed 25 pages/slides.
A clear understanding of the background, context and business challenge.
A great “aha” moment: What was the human truth you identified? How did that lead to a clearly defined problem and a leverageable strategic insight? How did it incite, provoke, or challenge thinking that led to the creative execution?
Demonstration of the effectiveness and impact of the ideas resulting from this strategy
- Part Three (Optional): Creative Supplementary Materials. Feel free to illustrate your case study with up to 5 creative examples and embedded videos. Remember, however, that we publish winning papers*, so don’t include visuals that you don’t hold rights on or could not obtain rights for (e.g., New Yorker cartoons or undocumented information on competitors.). We do not allow summary case study videos. Any submission containing this type of video will be disqualified.
*Regarding the publication of winning papers, we confirm on the submission form that your case study is acceptable to publish, needs editing before publication, or cannot be published.
The Jay Chiat Awards case study should be submitted as a PDF file.
The document can be no longer than 25 slides/pages.
No Case Study Videos
To minimize the barriers to entry and to focus on the craft of the written case itself, we are not allowing entrants to include case study videos. We will, however, welcome video samples stemming from the case study, like TV and digital ads.
No Agency/Company can submit more than 10 case studies across all categories
No Agency/Company can submit the same case study in more than 2 categories
Please ensure you are registered on our site as an employee of your agency. If you're unsure, please email awards@4As.org for confirmation.
If you have any questions, reach out to awards@4As.org. And don't forget to check out the agenda for this year's StratFest. Best of luck!